Updates in Transparency & Consent Framework v2.2
TCF v2.2 introduces significant revisions aimed at aligning with regulatory requirements and addressing the preferences of end-users. The deadline for implementing these…
The importance of “auction time out” in Prebid
“Auction timeout” is defined as the time set to coordinate header bidding activities. Publishers use this time to collect various bids. The…
5 benefits of a CMP for selling online advertising:
Regulatory compliance: Comply with privacy laws and regulations such as GDPR in European Union User control: Give users control of their privacy…
Streaming TV is growing, and the figures supports it.
Streaming TV refers to television content transmitted over the Internet, regardless of the device it is viewed on (CTV and OTT). Let’s…
What are the factors that cause a low render rate?
The render rate measures the success rate of ad display, indicating the percentage of ads that are correctly shown to users after…
What are the characteristics of each programmatic transaction model?
There are several types of programmatic advertising transactions. Pay attention to the differences! ➡ Open Auction: Price determined by bidding. Inventory available…
What is not defined cannot be measured
What is not defined cannot be measured: Clearly define the objectives and KPIs of your programmatic strategy. Without clear objectives, it will…
Understanding CMP Components and services
Following our series post about CMP & consent it’s important to understand main CMP components and services: The Interactive Advertising Bureau (IAB)…
What lies behind the acronyms we work with every day?
We are accustomed to working with SSPs, Trading Desks, Ad Servers, algorithms, but it is important to emphasize that despite all the…
What is the purpose of TCF and how does it work?
The objective of the Transparency and Consent Framework (TCF) is to provide a standard way to manage the consent preferences of users…
What are the main benefits of applying Artificial Intelligence (AI) in programmatic advertising?
Data analysis: AI enables the analysis of large amounts of data to identify patterns and trends in user behavior online. This can…
CMP (Consent Management Platform) examples and uses cases
There is some confusion about who should implement a CMP. To clarify this, it is necessary to know what user data is…
