Understanding CMP Components and services


Following our series post about CMP & consent it’s important to understand main CMP components and services:

The Interactive Advertising Bureau (IAB) Europe has developed a set of guidelines and technical specifications for CMPs, which includes the following components:

  • User Interface: The CMP user interface is the part of the platform that website visitors interact with to manage their consent preferences. This includes consent pop-ups, banners, and dashboards.
  • Consent Signals: Consent signals are the technical signals that communicate user consent preferences to web, apps (mobile, CTV or HBBTV) owners and third-party providers. This includes cookies and other forms of storage that track user consent preferences.
    Dashboard to look for consent statistics broken down by different dimensions like geo, device, URL, platform, etc
  • Configuratosr: tools to support the implementation & validation process
  • CMP back end: Includes back-end coding, databases and infrastructure The CMP database is where user consent preferences are stored. This includes information about which data processing activities the user has consented to and which they have not.

By implementing a CMP with these components, organizations can demonstrate compliance with data protection regulations and build trust with their users and customers. Additionally, they can mitigate the risk of fines, reputational damage, and legal action for non-compliance with data protection regulations.