While navigating the web, cookies have become a crucial component. Did you know that not all of them operate in the same […]

Integrating new sources of demand into monetization is a challenge that many companies face in today’s digital era. Diversifying revenue sources is […]

In the world of programmatic advertising, floor prices play a crucial role in maximizing the value of ad impressions and optimizing campaign […]

“Auction timeout” is defined as the time set to coordinate header bidding activities. Publishers use this time to collect various bids. The […]

The render rate measures the success rate of ad display, indicating the percentage of ads that are correctly shown to users after […]

There are several types of programmatic advertising transactions. Pay attention to the differences! ➡ Open Auction: Price determined by bidding. Inventory available […]

What is not defined cannot be measured: Clearly define the objectives and KPIs of your programmatic strategy. Without clear objectives, it will […]

We are accustomed to working with SSPs, Trading Desks, Ad Servers, algorithms, but it is important to emphasize that despite all the […]

Data analysis: AI enables the analysis of large amounts of data to identify patterns and trends in user behavior online. This can […]

Size and reach: The size and reach of the SSP are important as they determine the quantity and quality of advertisers available […]

Do you waste time searching for campaigns in your adserver? Do you struggle to find the ad units associated with each advertising space? Is […]

Passbacks are a valuable tool to ensure that an ad is always displayed in an advertising space. When is a passback triggered? […]