Integrating new demand sources into monetization is a challenge
Integrating new sources of demand into monetization is a challenge that many companies face in today’s digital era. Diversifying revenue sources is […]
The importance of the floor prices in programmatic advertising management
In the world of programmatic advertising, floor prices play a crucial role in maximizing the value of ad impressions and optimizing campaign […]
What are the characteristics of each programmatic transaction model?
There are several types of programmatic advertising transactions. Pay attention to the differences! ➡ Open Auction: Price determined by bidding. Inventory available […]
What lies behind the acronyms we work with every day?
We are accustomed to working with SSPs, Trading Desks, Ad Servers, algorithms, but it is important to emphasize that despite all the […]
What are the main benefits of applying Artificial Intelligence (AI) in programmatic advertising?
Data analysis: AI enables the analysis of large amounts of data to identify patterns and trends in user behavior online. This can […]
When selecting a Supply-Side Platform (SSP), what should I consider?
Size and reach: The size and reach of the SSP are important as they determine the quantity and quality of advertisers available […]
The Importance of Naming Conventions in Your Ad Server
Do you waste time searching for campaigns in your adserver? Do you struggle to find the ad units associated with each advertising space? Is […]