What is not defined cannot be measured: Clearly define the objectives and KPIs of your programmatic strategy. Without clear objectives, it will not be possible to measure success.

What is not measured cannot be improved: If performance is not measured, it will be difficult to identify what elements are working well and what needs improvement. Adjustments and improvements cannot be made without measurement.

What is not improved degrades over time: Without making improvements, performance is likely to decline over time. In the world of programmatic advertising, audiences and advertising channels are constantly changing. If we do not adapt to these changes, we are destined to fail.

To succeed in your programmatic strategy, define clear objectives and KPIs, measure the performance of your actions, continuously make improvements to optimize performance, and adapt to changes in the market.