User Consent: Key in FAST Channels
When Free Ad-Supported TV (FAST) channels meet programmatic advertising, user consent becomes a critical guide, ensuring programmatic advertising performance and user experience.…
Optimizing Vendor Selection: A Crucial Point for Publishers!
In the ever-evolving world of digital publishing, staying ahead of the curve is essential. The latest update to the Transparency and Consent…
Keys to Improve Consent Banner Bounce Rate
In the sophisticated digital age, obtaining user consent is not merely a legal obligation but a vital component that significantly influences user…
Integrating new demand sources into monetization is a challenge
Integrating new sources of demand into monetization is a challenge that many companies face in today’s digital era. Diversifying revenue sources is…
The importance of the floor prices in programmatic advertising management
In the world of programmatic advertising, floor prices play a crucial role in maximizing the value of ad impressions and optimizing campaign…
Important Update for Publishers and Developers in the EU and UK!
Starting later this year, Google has introduced new requirements for publishers and developers using Google AdSense, Ad Manager, or AdMob. In addition…
TCF v2.2 Update Deadline Extended: What You Need to Know
In the rapidly evolving world of digital advertising, staying up to date with regulatory changes is paramount. Recently, the Transparency and Consent…
Updates in Transparency & Consent Framework v2.2
TCF v2.2 introduces significant revisions aimed at aligning with regulatory requirements and addressing the preferences of end-users. The deadline for implementing these…
The importance of “auction time out” in Prebid
“Auction timeout” is defined as the time set to coordinate header bidding activities. Publishers use this time to collect various bids. The…
5 benefits of a CMP for selling online advertising:
Regulatory compliance: Comply with privacy laws and regulations such as GDPR in European Union User control: Give users control of their privacy…
Streaming TV is growing, and the figures supports it.
Streaming TV refers to television content transmitted over the Internet, regardless of the device it is viewed on (CTV and OTT). Let’s…
What are the factors that cause a low render rate?
The render rate measures the success rate of ad display, indicating the percentage of ads that are correctly shown to users after…
