On January 10, 2024, the Spanish Data Protection Agency (AEPD) implemented a new regulation related to the “Reject All” button on the first screen of the consent banner (CMP). This update, reflected in the latest version of the AEPD Guide, poses a significant challenge for digital publishers. Questions will arise about the strategy to follow and the implications that this regulation entails. In this post, we will explore some key points to understand and address these changes.

The Importance of Informing about the Use of Cookies

The new regulation emphasizes the need to inform users about the importance of using cookies or other identifiers. While this is accepted without reservations on social media and streaming platforms, it is crucial for publishers. The use of cookies enhances advertising, improves the user experience, and enables the profitability and survival of publishers in the competitive digital world.

Presentation of the “Reject All” Button and Important Limitations

A key question that arises is how the “Reject All” button should be presented and what important limitations and recommendations should be considered. It is crucial to remember that NOT everything is allowed; compliance with regulations must be ensured.

Viable Options for Users Who Reject

In the face of rejection, what viable options can be offered to users? The possibilities are extensive, ranging from establishing total or partial subscription models to strategies based on exchange (access to content in exchange for an action) or recapturing rejected users.

Monetization and its Consequences

How will this affect monetization? What tools can be used, and how can they be applied? Additionally, it is essential to be aware of the minimum consent requirements needed to effectively monetize inventory.

At SIBBO, we understand the challenges that these changes may pose for publishers. We are committed to facilitating your adaptation and ensuring compliance with this new regulation. If you need specific guidance or personalized advice, feel free to contact us.