When Free Ad-Supported TV (FAST) channels meet programmatic advertising, user consent becomes a critical guide, ensuring programmatic advertising performance and user experience. […]

In the ever-evolving world of digital publishing, staying ahead of the curve is essential. The latest update to the Transparency and Consent […]

In the sophisticated digital age, obtaining user consent is not merely a legal obligation but a vital component that significantly influences user […]

Starting later this year, Google has introduced new requirements for publishers and developers using Google AdSense, Ad Manager, or AdMob. In addition […]

In the rapidly evolving world of digital advertising, staying up to date with regulatory changes is paramount. Recently, the Transparency and Consent […]

TCF v2.2 introduces significant revisions aimed at aligning with regulatory requirements and addressing the preferences of end-users. The deadline for implementing these […]

Regulatory compliance: Comply with privacy laws and regulations such as GDPR in European Union User control: Give users control of their privacy […]

Streaming TV refers to television content transmitted over the Internet, regardless of the device it is viewed on (CTV and OTT). Let’s […]

Following our series post about CMP & consent it’s important to understand main CMP components and services: The Interactive Advertising Bureau (IAB) […]

The objective of the Transparency and Consent Framework (TCF) is to provide a standard way to manage the consent preferences of users […]

There is some confusion about who should implement a CMP. To clarify this, it is necessary to know what user data is […]

The Transparency and Consent Framework (TCF) was introduced by IAB Europe, pan-European organization representing the digital advertising and marketing industry. This GDPR […]