Regulatory compliance: Comply with privacy laws and regulations such as GDPR in European Union
User control: Give users control of their privacy preferences. User can choose to allow or deny cookies and tracking technologies
Building trust: Providing control and transparency to users help to build trust in your brand or website. This can lead to greater user satisfaction and stronger relationship with your users
Transparency: giving users information on how their personal data is collected, used, and processed. Obtaining explicit user consent in an informed manner
Increase the advertising effectiveness and generate more revenue