5 benefits of a CMP for selling online advertising:

  • Regulatory compliance: Comply with privacy laws and regulations such as GDPR in European Union
  • User control: Give users control of their privacy preferences. User can choose to allow or deny cookies and tracking technologies
  • Building trust: Providing control and transparency to users help to build trust in your brand or website. This can lead to greater user satisfaction and stronger relationship with your users
  • Transparency: giving users information on how their personal data is collected, used, and processed. Obtaining explicit user consent in an informed manner
  • Increase the advertising effectiveness and generate more revenue