TCF v2.2 introduces significant revisions aimed at aligning with regulatory requirements and addressing the preferences of end-users.

The deadline for implementing these changes is set for September 30th, 2023.
Removal of the legitimate interest legal basis for advertising and content personalization.
Enhancements in the information provided to end-users: The purposes and features’ names and descriptions have been revised, replacing legal text with user-friendly explanations, and including real-use case examples.
Standardization of additional information regarding Vendors: Vendors will be obligated to provide more details about their data processing activities.
Transparency regarding the number of vendors involved.
Specific requirements to simplify the process of withdrawing consent for users.

All these changes provide users greater control by offering increased transparency, information, and more user-friendly language.