Understanding CMP Components and services
Following our series post about CMP & consent it’s important to understand main CMP components and services: The Interactive Advertising Bureau (IAB) […]
What is the purpose of TCF and how does it work?
The objective of the Transparency and Consent Framework (TCF) is to provide a standard way to manage the consent preferences of users […]
CMP (Consent Management Platform) examples and uses cases
There is some confusion about who should implement a CMP. To clarify this, it is necessary to know what user data is […]
What is the Transparency & Consent Framework (TCF)?
The Transparency and Consent Framework (TCF) was introduced by IAB Europe, pan-European organization representing the digital advertising and marketing industry. This GDPR […]
Legitimate interest or consent?
Both are legal bases for the processing of personal data under the General Data Protection Regulation (GDPR) of the European Union. So […]
What is the purpose function in a CMP ?
The purposes are the reasons for which the user’s consent is sought. This consent is obtained through an opt-in. It is one […]
The million dollar question… Do I need a CMP or a simple cookiewindow?
Current legislation requires publishers to obtain informed consent for the use of cookies or other tracking technologies. This consent must specify the […]
