Did you know that your Smart TV is smarter than you think?

With HbbTV (Hybrid Broadcast Broadband TV) technology, your television viewing experience can reach new level.

What is HbbTV?

HbbTV, also known as the red (or sometimes blue) button technology, combines traditional broadcasting with Internet streaming. This means you can not only watch your favorite TV channels but also access additional content via the Internet, all from your TV.

Advantages of HbbTV

Universality: Compatible with all smart TV manufacturers, regardless of brand.
Unified Experience: HbbTV unifies the experience, allowing any Smart TV to take advantage of its benefits.
Simple and Direct Activation To enjoy HbbTV, you just need to connect your TV to the Internet. There’s no need to install additional apps. Once connected, a red button will appear on your screen, indicating that HbbTV is ready to use.

What Kind of Content Does HbbTV Offer?

HbbTV technology opens the door to a wide variety of additional content, such as:

On-Demand Programs: Access your favorite shows and series whenever you want, without being tied to fixed schedules.

Additional Information: Check out extra details about the program you’re watching, like actor biographies, extended synopses, and fun facts.

Interactivity: Participate in surveys, contests, and real-time voting while enjoying your shows.

Programming Guides: Explore interactive programming guides to discover what’s coming up next.

News and Updates: Receive real-time news and updates on important events.

Video Streaming: Access streaming platforms directly from your TV.

In today’s digital environment, interactivity and personalization are key to offering a rich user experience.

In this context, obtaining user consent in HbbTV is crucial to protect personal data, comply with legal regulations, and foster transparency and trust.

Next time you see the red button on your TV, don’t ignore it. It’s the gateway to a world of additional content and on-demand experiences.