SSP, DSP, Ad Exchange… What’s the difference?

SSP (Supply Side Platform): Platforms that publishers use to auction their advertising space in real time. SSPs maximize inventory through connections with […]

What are the differences between first-party, second-party, third-party, and zero-party data?

Zero-party data: Information directly provided by consumers to an organization, including personal preferences, interests, and more. It is highly accurate and relevant. […]

Differences between client-side and server-side header bidding (PSP)

The main difference lies in where the advertising space auction takes place. Client-side header bidding is executed in the user’s browser. The […]

Phantom advertising inventory” What is it, how is it detected and main solutions?

“Phantom inventory” refers to advertising inventory that appears to be available for purchase but is actually non-existent or unavailable for various reasons.Do […]