(+34) 918 615 134   info@sibboventures.com

Sibbo Sibbo Sibbo Sibbo
  • Sibbo Consulting
    • Strategic and tactical consulting
    • Operations Outsourcing
    • Training
  • Sibbo Tech hub
    • Consent Platform
    • Compliance Monitoring
    • Monetization solutions
    • Monetization dashboard
    • Programmatic Benchmark
    • Xandr DSP
  • Case studies
  • Company
  • Blog
  • Español
  • Contact Us
Programmatic

Privacy vs. Addressability: How to Find the Balance?

Digital advertising is at a turning point. The disappearance of third-party cookies and the rise of new identification solutions have sparked a […]

31 de January de 2025
Programmatic

Difference Between Exempt and Non-Exempt Cookies

While navigating the web, cookies have become a crucial component. Did you know that not all of them operate in the same […]

21 de December de 2023
Programmatic

Integrating new demand sources into monetization is a challenge

Integrating new sources of demand into monetization is a challenge that many companies face in today’s digital era. Diversifying revenue sources is […]

28 de September de 2023
Programmatic

The importance of the floor prices in programmatic advertising management

In the world of programmatic advertising, floor prices play a crucial role in maximizing the value of ad impressions and optimizing campaign […]

18 de July de 2023
Programmatic

The importance of “auction time out” in Prebid

“Auction timeout” is defined as the time set to coordinate header bidding activities. Publishers use this time to collect various bids. The […]

24 de May de 2023
Programmatic

What are the factors that cause a low render rate?

The render rate measures the success rate of ad display, indicating the percentage of ads that are correctly shown to users after […]

11 de May de 2023
Programmatic

What are the characteristics of each programmatic transaction model?

There are several types of programmatic advertising transactions. Pay attention to the differences! ➡ Open Auction: Price determined by bidding. Inventory available […]

11 de May de 2023
Programmatic

What is not defined cannot be measured

What is not defined cannot be measured: Clearly define the objectives and KPIs of your programmatic strategy. Without clear objectives, it will […]

9 de May de 2023
Programmatic

What lies behind the acronyms we work with every day?

We are accustomed to working with SSPs, Trading Desks, Ad Servers, algorithms, but it is important to emphasize that despite all the […]

30 de April de 2023
Programmatic

What are the main benefits of applying Artificial Intelligence (AI) in programmatic advertising?

Data analysis: AI enables the analysis of large amounts of data to identify patterns and trends in user behavior online. This can […]

25 de April de 2023
Programmatic

When selecting a Supply-Side Platform (SSP), what should I consider?

Size and reach: The size and reach of the SSP are important as they determine the quantity and quality of advertisers available […]

18 de April de 2023
Programmatic

The Importance of Naming Conventions in Your Ad Server

Do you waste time searching for campaigns in your adserver? Do you struggle to find the ad units associated with each advertising space? Is […]

13 de April de 2023
  • 1
  • 2

Blog

Categorías

Categories

  • CMP
  • Programmatic

Sibbo

C/ Portugal 3. Edificio 10, Oficina 7
28224 Pozuelo de Alarcón
Madrid (España)
   (+34) 918 615 134
   info@sibboventures.com

Sibbo

3 Portugal Street, building 10, office 7
28224 Pozuelo de Alarcón
Madrid (Spain)
   (+34) 918 615 134
   info@sibboventures.com

Information

  • Company
  • Legal Notice
  • Contact Us
  • Privacy policy
  • Cookie Policy
  • Cookie settings
Unión Europea

Renovación y mejora de la web financiada por la Unión Europea - NextGenerationEU

Plan de Recuperación

© Sibbo Ventures 2025 - Marketing Digital Amarillo Limón

Sibbo
  • Sibbo Consulting
    • Strategic and tactical consulting
    • Operations Outsourcing
    • Training
  • Sibbo Tech hub
    • Consent Platform
    • Compliance Monitoring
    • Monetization solutions
    • Monetization dashboard
    • Programmatic Benchmark
    • Xandr DSP
  • Case studies
  • Company
  • Blog
  • Español
  • Contact Us