Streaming TV is growing, and the figures supports it.
Streaming TV refers to television content transmitted over the Internet, regardless of the device it is viewed on (CTV and OTT). Let’s […]
Understanding CMP Components and services
Following our series post about CMP & consent it’s important to understand main CMP components and services: The Interactive Advertising Bureau (IAB) […]
What is the purpose of TCF and how does it work?
The objective of the Transparency and Consent Framework (TCF) is to provide a standard way to manage the consent preferences of users […]
CMP (Consent Management Platform) examples and uses cases
There is some confusion about who should implement a CMP. To clarify this, it is necessary to know what user data is […]
What is the Transparency & Consent Framework (TCF)?
The Transparency and Consent Framework (TCF) was introduced by IAB Europe, pan-European organization representing the digital advertising and marketing industry. This GDPR […]
Legitimate interest or consent?
Both are legal bases for the processing of personal data under the General Data Protection Regulation (GDPR) of the European Union. So […]
What is the purpose function in a CMP ?
The purposes are the reasons for which the user’s consent is sought. This consent is obtained through an opt-in. It is one […]
The million dollar question… Do I need a CMP or a simple cookiewindow?
Current legislation requires publishers to obtain informed consent for the use of cookies or other tracking technologies. This consent must specify the […]
