What are the main benefits of applying Artificial Intelligence (AI) in programmatic advertising?
Data analysis: AI enables the analysis of large amounts of data to identify patterns and trends in user behavior online. This can…
CMP (Consent Management Platform) examples and uses cases
There is some confusion about who should implement a CMP. To clarify this, it is necessary to know what user data is…
When selecting a Supply-Side Platform (SSP), what should I consider?
Size and reach: The size and reach of the SSP are important as they determine the quantity and quality of advertisers available…
The Importance of Naming Conventions in Your Ad Server
Do you waste time searching for campaigns in your adserver? Do you struggle to find the ad units associated with each advertising space? Is…
Benefits of using “passbacks”
Passbacks are a valuable tool to ensure that an ad is always displayed in an advertising space. When is a passback triggered?…
SSP, DSP, Ad Exchange… What’s the difference?
SSP (Supply Side Platform): Platforms that publishers use to auction their advertising space in real time. SSPs maximize inventory through connections with…
What is the Transparency & Consent Framework (TCF)?
The Transparency and Consent Framework (TCF) was introduced by IAB Europe, pan-European organization representing the digital advertising and marketing industry. This GDPR…
What are the differences between first-party, second-party, third-party, and zero-party data?
Zero-party data: Information directly provided by consumers to an organization, including personal preferences, interests, and more. It is highly accurate and relevant.…
Legitimate interest or consent?
Both are legal bases for the processing of personal data under the General Data Protection Regulation (GDPR) of the European Union. So…
Differences between client-side and server-side header bidding (PSP)
The main difference lies in where the advertising space auction takes place. Client-side header bidding is executed in the user’s browser. The…
What is the purpose function in a CMP ?
The purposes are the reasons for which the user’s consent is sought. This consent is obtained through an opt-in. It is one…
The million dollar question… Do I need a CMP or a simple cookiewindow?
Current legislation requires publishers to obtain informed consent for the use of cookies or other tracking technologies. This consent must specify the…
