Sourcepoint Expands European Footprint and CTV Offerings Through Strategic Acquisition of Sibbo CMP
MADRID, 25 April 2024 — Sourcepoint, the practical privacy software platform for the world’s most influential brands, has announced the expansion of…
Privacy vs. Addressability: How to Find the Balance?
Digital advertising is at a turning point. The disappearance of third-party cookies and the rise of new identification solutions have sparked a…
Managing Your CMP Vendor List: A Common Challenge
Managing your CMP vendor list (GVL) can be a challenge, as it impacts site performance, complicates regulatory compliance, and makes identifying truly…
Unlock the Potential of the Red Button on Your Smart TV!
Did you know that your Smart TV is smarter than you think? With HbbTV (Hybrid Broadcast Broadband TV) technology, your television viewing…
Kiosko y Más selects Sibbo CMP to Manage User Consent
Kiosko y Más, the leading platform for high-quality Spanish press, has selected Sibbo CMP as its trusted solution to manage user consent.…
New Cookie Regulations: Strategies and Challenges for Digital Editors in 2024
On January 10, 2024, the Spanish Data Protection Agency (AEPD) implemented a new regulation related to the “Reject All” button on the…
Difference Between Exempt and Non-Exempt Cookies
While navigating the web, cookies have become a crucial component. Did you know that not all of them operate in the same…
User Consent: Key in FAST Channels
When Free Ad-Supported TV (FAST) channels meet programmatic advertising, user consent becomes a critical guide, ensuring programmatic advertising performance and user experience.…
Optimizing Vendor Selection: A Crucial Point for Publishers!
In the ever-evolving world of digital publishing, staying ahead of the curve is essential. The latest update to the Transparency and Consent…
Keys to Improve Consent Banner Bounce Rate
In the sophisticated digital age, obtaining user consent is not merely a legal obligation but a vital component that significantly influences user…
Integrating new demand sources into monetization is a challenge
Integrating new sources of demand into monetization is a challenge that many companies face in today’s digital era. Diversifying revenue sources is…
The importance of the floor prices in programmatic advertising management
In the world of programmatic advertising, floor prices play a crucial role in maximizing the value of ad impressions and optimizing campaign…
