Didomi, a global leader in Consent & Preference Management, and Sibbo, a consultancy specialized in programmatic advertising, technology, and digital privacy, have entered into a strategic agreement to accelerate the commercialization of advanced privacy solutions across Connected TV (CTV) and HbbTV environments in Spain, Italy and Latin America.

The agreement expands the collaboration initiated by Sibbo with Sourcepoint—recently acquired by Didomi—and reinforces the companies shared vision: turning privacy into a competitive advantage for the television and advertising ecosystem.

“This alliance marks a decisive step in our expansion strategy across media and connected advertising” said Sergio Gómez, Country Manager Iberia & LATAM at Didomi. “We combine Didomi’s leading technology with Sibbo’s local presence and specialized expertise to offer broadcasters and publishers a comprehensive solution that unites compliance, performance, and user trust.”

A pioneer in developing its own CMP for CTV and HbbTV, Sibbo has a strong track record working with leading broadcasters in the Spanish and Latin American markets. Its deep technical and operational know-how in implementing consent solutions positions it as a strategic partner for Didomi in the region.

“With Didomi, we bring the most advanced privacy technology with our connected TV expertise” said Agustín Pérez Buendía, CEO of Sibbo. “Together we will help media companies and platforms comply with regulations without slowing their growth, driving more transparent and sustainable advertising.”

The alliance is part of Didomi’s new phase of global growth following the acquisition of Sourcepoint and Marlin Equity Partners investment , which has enabled the company to strengthen its international presence and accelerate its technology roadmap. This expansion reaffirms its position as an independent leader in the Privacy Tech ecosystem, with a focus on server-side innovation, artificial intelligence applied to privacy and improved advertising performance.

About Sibbo

Sibbo is a technology consultancy specializing in privacy, programmatic advertising, and digital monetization tools. With more than 10 years of experience, it has developed its own Consent Management Platform (CMP) focused on CTV and HbbTV and works with leading publishers through its Sibbo Consulting and Sibbo Tech Hub units, offering advanced, tailor-made ad tech solutions.

About Didomi

Didomi is a global leader in Consent & Preference Management that helps companies build trusted relationships with their users through transparent management of consent and privacy preferences. With a presence in more than 35 countries and over 2,500 clients, Didomi enables organizations across sectors to turn privacy into a strategic asset. Following the acquisition of Sourcepoint, Didomi has strengthened its international footprint and consolidated its leadership in the media and connected advertising landscape.

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