TodoPapás, a company born in 2004 in Madrid, and focused on the community of future and current fathers and mothers, offers users rigorous information and practical advice on the adventure of being parents. With many resources, calculators, contents, infographics, articles and videos related to the world of pregnancy, children, education, travel…

Thanks to the consultancy carried out by Sibbo Ventures, TodoPapás ​​has developed a new programmatic advertising strategy, positioning itself at the forefront of trends in the profitability of its advertising spaces.

Adding new mobile and web advertising formats allow advertisers to approach future parents of ww.todopapas.com community.

The implementation of Sibbo Ventures Header Bidding technology and the integration of  different SSPs accounts together with Adex, ensures advertising optimal monetization . Monitoring through Sibbo Ventures Dashboard facilitates decision making and each programmatic partner performance evaluation .

Moreover, Sibbo Ventures’ team will carry out with programmatic Adops providing  TodoPapás ​​advice on decision-making.

TodoPapás ​​has developed together with Sibbo Ventures a new programmatic advertising strategy, positioning itself at the forefront of trends in the profitability of its advertising spaces.

Client:    Todopapas.com

Services:  Consultancy, Optimization and Outsourcing

Link:           todopapas.com