Agentic advertising is here. The difference is being in or being out.
AI agents search for advertising inventory, request proposals and move towards automated campaign buying. This opens up a new way to connect advertising demand with the media that are ready to interact with these agents.
With Sibbo Agentic, your media is in.
- →agency
get_products«video · Spain · young adults · November» - ←your agent returns formats, availability, prices and terms
- →agency
create_media_buypackages · budget · dates - ◆Human approval by the publisher ✓ approved
- ←ad server campaign created with your naming conventions
Not just AI. AI applied to a publisher’s day-to-day.
Support across your entire agentic transformation
Five phases you can hire end to end or separately, depending on where your media stands today.
- 1
Agentic Assessment
Analysis of your processes, your stack and your agentic maturity.
Where you are today - 2
Agentic workflow design
What each agent does, and what your team decides.
How you will work - 3
Plan and strategy
The right protocols and a clear roadmap for your media.
What to do, and in what order - 4
Execution
Workflows up and running, with your inventory connected.
Your media, live - 5
Team training
Your team, ready to work with agents in its own processes.
A team that masters it
What changes for your media: from manual to agentic workflows
Every protocol in the ecosystem
Choose the one that fits your media, or combine several.
- MCPModel Context Protocol
The open standard AI agents use to access data and tools.
- AdCPAd Context Protocol
The language spoken by advertising buyer and seller agents.
- PrebidPrebid Sales Agent
Open-source software from Prebid.org that turns agents’ purchases into campaigns.
- AAMPIAB Tech Lab
The agentic protocol framework led by IAB Tech Lab.
With or without a sales team, there’s an agentic path for your media
Transform your sales team with agents
Your sales reps and agents work together. Agents make your team more efficient and extend its reach to global demand.
Build your agentic sales team
Agents that showcase your catalogue, receive purchases and turn them into campaigns, so you can sell directly to agencies without building a sales department.
Start your agentic transformation. Let’s talk.
Tell us about your case and get a tailored solution.
Contact us