Sibbo has developed a new CMP measurement and management dashboard (user consent management platform for third-party identifiers). One more step in the development of its solution, which allows publishers and advertisers to adapt to the obligations of the European Data Protection Regulation, the now familiar RGPD.

The new Sibbo CMP dashboard allows,

• optimize the operation of the CMP by keeping an exhaustive control of the acceptance of consents
• immediately detect any anomaly
• run and evaluate A / B tests with different CMP configurations

In a single click you can access to information such as the percentage of consents accepted, partially accepted or rejected, as well as the acceptance of consents in the different domains, by date, by device and by location (EU, CCPA …). In addition, it is possible to compare the results of the A / B tests in order to optimize the consent management interface for its best performance.

Sibbo CMP is not just a CMP, as it includes advice on adaptation to regulations, customization of the multilingual consent interface, local technical support for implementation, external partners integration and custom purposes not present at IAB framework and the appropriate storage of consent data.

Sibbo operates in the environment of advertising profitability, knowing first-hand adservers and SSPs and their integration with the CMP, which represents a plus compared to other CMPs.

Sibbo CMP is committed to innovation, which is why Sibbo is the first Spanish CMP certified for the Connected TV environment since it is compatible for HBBTV and Smart TV (Android TV, LG / Web OS, Samsung / Tizen, Amazon Fire Stick, and other manufacturers). It is also available for more traditional environments such as desktop, mobile web, in APP Android, in APP IOS and AMP. Sibbo currently has active clients in different environments.

Sibbo CMP is registered and validated by the IAB Transparency and Consent Framework 2 (TCF v2.0).

According to Agustín Pérez CEO of Sibbo: “Sibbo is committed to innovation and customer service, with closeness and professionalism. In such a global ecosystem it is something that our clients value positively. “

If you are interested in learning about the Sibbo CMP solution, send an email to sales@sibboventures.com