Merca2 with Bloomerg, economic digital newspaper with 1,5 million unique users per month, has redesign its online programmatic strategy with Sibbo Ventures.

After a general advertising audit, Sibbo proceed with the implementation and parametrization of the DFP Adserver. Also connected Google demand sources such as Adsense and Google Adx new account.

Real time programmatic inventory optimization is possible thanks to Sibbo Ventures’ Header Bidding connecting Merca2 inventory with different demand SSPs such as Appnexus, Rubicon, Smart, Distric M, Index, AOL…

Analysis, optimization and revenues monitorization will be done through Sibbo Ventures’ dashboard and consolidated reports.

According to Alejandro Suárez, Merca2 with Bloomberg CEO:

“Sibbo Ventures’ support was a key factor to do adserver migration and the implementation of the Adx account with all guarantees that are needed in the programmatic environment. We felt totally helped by their experience and good attitude”