According to this, eldiario.es decided to launch a proper infrastructure.

Eldiario.es trusted Sibbo Ventures to lead the migration plan from their previous adseller. This plan included adserver migration ,Google Adx account setup, Prebid Enterprise implementation  with Appnexus and Rubicon assitance, and different analysis tools .

Sibbo Ventures was also responsible of the implementation plan allowing a fluid and smooth transition . Afterwards, Sibbo Ventures continues with collaboration  as external Ad Ops team advising in daily ad campaign tasks, new setups and/or tools, and the inventory optimization through Adomik analytic tool.

In words of Germán Alvarez de Neyra, Eldiario.es Sales Director

“It is a pleasure to have a partnership with Sibbo Ventures. His team has the technical knowledge and experience necessary to carry out any challenge in​​advertising operations, adtech implementation, or advice on the programmatic ecosystem. Their service exceeds expectations widely, generating trust and excellent results.“