Castilla La Mancha public television, CMM, is driving its digital transformation and has trusted Sibbo Ventures to perform its new digital programmatic strategy.

Sibbo Ventures´ project had different phases developed together with CMM´s team. After a general audit, Sibbo proceed to develop client adserver implementation and parametrization before connecting demand of different SSPs. The monitorization and optimization of the programmatic revenues is going to be driven through Sibbo Ventures dashboard.

In addition to above, a specific and “inhouse” training plan was taught by Sibbo Ventures’ team to CMM Sales team, CMM Systems team and others.

Moreover, Sibbo Ventures has implemented its CMP (Consent Management Platform) solution in CMM´s websites to comply with users’ data legislation. Adaptation to new regulation included: legal texts, testing and implementing IAB’s standard and obligations.

Acording to Susana Cortés Martínez, Castilla-La Mancha’s Media Business Development Manager:

“Working with Sibbo Ventures to launch programmatic marketing in our web as well as implementing the integration and management of users data protection regulations, has been successfull. This allowed us to move forward in a reliable way in our digital transformation plan.”

Sibbo Ventures was part of our team in a very informative way to create new lines of work generating revenues in digital environments.

We have a lot more to learn, but this collaboration has allowed us to set up solid basis where we can build our new lines of revenue”

 

 

Castilla La Mancha public television, CMM, is driving its digital transformation and has trusted Sibbo Ventures to perform its new digital programmatic strategy.

Cliente:CMmedia

Services:Consultancy, Header Bidding, Tools and Optimization

Link:cmmedia.es

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