Source: Adomik MarketWatch


  • The Market keeps growing both in programmatic channels (17.9%) and in private deals (+34%), but different mechanisms are at play. Programmatic channels growth is largely due to the increase in CPMs, while PMP increases are due to the increase in impressions.
  • Due to an increased competition in the last quarter of the year, CPMs grew significantly.
  • Buyers bought more in PMP than in Open Auction, so we see the PMP share of voice vs. Open Auction increase in all markets.




Source: Adomik MarketWatch 


  • Agency trading desks are driving the highest CPMs compared to independent players, so if you want to capture the highest CPMs, your sales efforts should concentrate on them.
  • All buyers bought at a higher CPM in November, in line with the market trend seen above.


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Contact Sibbo Ventures at sales@sibboventures.com, the official Adomik seller in Spanish market


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