Axel Spriger has taken an important decision about their adserving. They will move from DFP to Appnexus.

There is a clear movement of publishers looking for an alternative to Google or at least to reduce risk with the one big client / supplier that Google is.

And we wonder what would be the role of Smart Adserver.

Smart also belongs to Axel Springer, and also provides adserving and a full stack solution connected to several SSPs.

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