Axel Spriger has taken an important decision about their adserving. They will move from DFP to Appnexus.

There is a clear movement of publishers looking for an alternative to Google or at least to reduce risk with the one big client / supplier that Google is.

And we wonder what would be the role of Smart Adserver.

Smart also belongs to Axel Springer, and also provides adserving and a full stack solution connected to several SSPs.

Read more:

http://www.thedrum.com/news/2017/05/03/axel-springer-just-struck-deal-with-appnexus-could-see-it-turn-its-back-google-s